During the first trimester of 2015, the magazine publisher Abril included a campaign from the Brazil Fund which won the Creative Youth Prize, one of the categories awarded at the 2014 Abril Publicity Awards.
The campaign was shown in magazines and websites belonging to the publisher.
The winners were publicists Alexandre de Oliveira Siqueira and Rodrigo Soares Pires. They created a campaign that shares real news items, published in Abril’s magazines, and signed with the phrase, “There are plenty of people getting in the way. Help build a better country”.
Two hundred and six publicity students participated in the awards, creating campaigns according to a briefing from the Brazil Fund. Twenty-three were selected by Abril and submitted to a panel of judges. Among the seven chosen as the most creative, three were finalists and one received the grand prize.
See the campaign here (Portuguese only).