Thamara Carvalho and Giovanna Gundim, from the Fund’s resource mobilization team, visited 66 stores in May to thank them for their partnerships in the São Paulo tax rebate program. Focusing on Mother’s Day, the team carried out the campaign on women’s rights and gifted collaborators with products from Vult, one of the Fund’s new partners.
Registered in the state government program, the Brazil Fund has established partnerships with shops in the capital city to bring in receipts donated by customers. This allows the foundation to receive a rebate of part of the tax collected by the state, later to be utilized in its social investment activities.
With the aim of bringing partnering shops closer, the foundation holds campaigns that allude to special dates related to a certain theme within human rights.